Why Do People Have Favorite Colors?

When examining a colored gemstone, color preference is certainly a key factor in decision-making. That "gut feeling" is comprised of greater biological, psychological, and even sociological forces that all have a say in determining our color preferences.

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Richard OrbachComment
Are White Diamonds Truly Rare?

Whether you agree that “diamonds are forever” or “diamonds are a girl’s best friend,” it isn’t difficult to see that the crystalline stone—deemed valuable for its scarcity—is actually quite ubiquitous, even plentiful. How then did white diamonds acquire their mystique as symbols of affluence and luxury if everybody has one?

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Richard OrbachComment
The Art of Engagement

Engagement rings have long symbolized commitment and enduring romance. Today’s modern couples are increasingly searching for meaningful, one-of-a-kind tokens of engagement—whether it be unique color, shape, origin, or meaning...

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Richard OrbachComment